Tuesday, September 9, 2014
Wednesday, September 3, 2014
5 Common Mistakes Restaurants Make
RESTAURANT INDUSTRY MISTAKES
It’s a Tough Competitive Jungle Out There
Multiple Restaurants competing for the shrinking disposable income of a
more sophisticated consumer
Here are 5 common mistakes that can
be easily fixed, and help separate your Restaurant from the pack
1.
Leaving One of the Entrance Double
Doors LOCKED
This effects almost Every Customer
that enters your premises. They grab the wrong door handle and have a negative
experience even Before they come inside – Welcome Your Guests and OPEN Them
BOTH Up
2.
Restrooms Poorly Maintained
Most guests in your restaurant will
utilize the restroom facilities during their visit.
- REGULAR ATTENTION Here is a MUST! It
is an Extension of Your Hospitality, and Will Have an Effect on your Business.
3.
Servers in Dirty or Soiled
Uniforms/Aprons
The Standards of Uniform is a part of
the Image of the Restaurant. Unfortunately uniforms can go through some tough
times during a shift and many times get overlooked. Your Staff Represent Your
Restaurant – Keep Them Looking Sharp.
4.
Dirty/Soiled Table Tents
Sitting on Every table, and handled
by Guests, Servers, Bus persons and who knows what else. They become bent,
soiled, sticky, etc. very Quickly.
These can be a Very Effective
Marketing Tool, and they look Great when they are New and Crisp – Change Them
Out Frequently.
5.
Hot Plates Served with Dirty/Soiled
Pot holders, etc
Many times covered in old food, and
stains that your customers observe as their food is being handled and delivered.
This Creates an Unappetizing picture, Just as they are about to consume their
meal - Wash and or Replace DAILY.
Sunday, April 27, 2014
Increase Your Profits Without Increasing Your Prices
Your MENU is the MOST IMPORTANT Marketing Tool You HAVE !
The Decisions Your Customers Make are Influenced By Your MENU
HERE ARE A FEW WAYS TO HELP THEM DECIDE
WHILE ADDING TO YOUR PROFITABILITY
1. Menu Placement: Be Sure to Put the Items You Want to Sell the Most of at the Top and the Bottom of Your Menu. ( Your MOST Profitable Items )
2. Pictures Sell: Guaranteed to Explode Sales of Pictured Item ( You Eat with Your Eyes )
3. Add Icons: Icons Point out a Featured Item; a Simple 'NEW' will Draw Attention
4. Give the Item a 'Personal' Name: "Aunt Rosie's Pecan Pie" ( A little History adds Interest )
5. Unique House Specialties: Try Our Unique "Brick House Hand-Cut Sirloin"
6. Emphasis Add-Ons: "add a loaded baked potato, or seasonal vegetables for Only $2.95"
7. Create Combos: Match Appetizers with Main Course for One Price
8. Feature House Special Beverages: Signature Cocktails, or Wine and Craft Beer Selections
9. Secret Menu: Seasonal Menu Items that are Featured Just for that Special "In Crowd"
10. LTO's: Limited Time Offers; Nightly or Weekly Dishes, "Until We Run Out"
Apply Some.... or All of these Steps
Guide Your Customers in an Effective Way
See the Positive Results Added to Your Bottom Line
~ HAPPY SPRING ~
Tuesday, April 1, 2014
Finally......It's SPRING !
Well Today It Finally Feels Like Spring.
I Certainly Hope This is NOT an April Fools Day Joke.
This past Saturday, there was a decision made to DUMP 10 inches of Snow in My Driveway.
I Did NOT Laugh.
Not Only was it a little over the Top, it Also Weighed a Ton!
Heaviest snowfall of the year.
So, I grabbed my shovel, (for the Last time this year....I HOPE).
As I stepped outside my door, the bright warm sunshine hit me, and I was grateful. My work looked easy, as my contract plow company had Already cleared the brunt of it.
When I lifted the 1st shovel full.....My smile went away. It was HEAVY !
Having More time than I anticipated to complete this seemingly simple task, My mind wandered to More Pleasant Thoughts, as I got into a slow but steady rhythm........
I Certainly Hope This is NOT an April Fools Day Joke.
This past Saturday, there was a decision made to DUMP 10 inches of Snow in My Driveway.
I Did NOT Laugh.
Not Only was it a little over the Top, it Also Weighed a Ton!
Heaviest snowfall of the year.
So, I grabbed my shovel, (for the Last time this year....I HOPE).
As I stepped outside my door, the bright warm sunshine hit me, and I was grateful. My work looked easy, as my contract plow company had Already cleared the brunt of it.
When I lifted the 1st shovel full.....My smile went away. It was HEAVY !
Having More time than I anticipated to complete this seemingly simple task, My mind wandered to More Pleasant Thoughts, as I got into a slow but steady rhythm........
SPRINGTIME PLANNING for YOUR RESTAURANT
Your Customers Will Be:
- Anxious to Get Out for Lunch, be Ready for the Extra Business
- Taking Advantage of the Extra Daylight so Be Prepared for a Slightly Later Dinner Rush
- Open to NEW Seasonal Menu Items, Take Advantage of Local Products
- Looking at the Outside of Your Business, as they Approach. Pay Attention to the 1st Impression, and Get RID of the Ugly Remnants of Winter.
- Expecting You to Freshen Up the Inside of Your Establishment. Check the Simple things Like: Lighting, Windows, Flower Arrangements, Spring Related Uniforms, Glass and Tableware, etc. Remember: Keep it FRESH.
- Wanting to Experience SPRING ! *HAPPY *SUNNY *CLEAN *NEW *PRETTY *POLISHED *SEASONAL
Be SURE to Include Your Staff During Your Planning:
They Will Have Many More Ideas to Make Your SPRING Launch BLOOM !
Sunday, July 24, 2011
WHEN SERVICE IS ONLY ADEQUATE
- The Customer
- The Service Provider
In the ALL Too Often Times of NOT Being Able to REACH a HUMAN BEING in REAL TIME via the Telephone… It becomes More Clear WHY as a Society We have Come to Embrace Social Media as a Way to Reach Out and Touch Someone.
Service is Actually an Intangible – You Cant Touch It, Taste It, or Smell It.
Service is Purely In the Hands Of the Provider, Who Generates and Delivers.
When We Actually Have the Opportunity to Connect with Someone – Face to Face, It is Really VERY Easy to Please Almost ANYONE with a Few Simple Gestures:
A Smile Will Always Crack the Ice, and Pave the Way
A Cheerful Hello Will Assuredly Promote Good Spirits
A Genuine Attitude of Wanting to Serve Will Set the Tone
A Desire to Provide an Outstanding Experience Will Overcome Any Mishaps
A Sincere Thank You is Always Appreciated
OutStanding Service is:
"When Someone Receives a Service that is ABOVE and BEYOND Expectations."
The Customer is ALWAYS Looking for OutStanding Service
In ALL Cases - At ALL Times
Anything Else…… is Only Adequate - Which Quite Simply Put is:
JUST NOT GOOD ENOUGH
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